Deliverables
Posters
Aftercare Kit
Bandana
Class Project
State College, PA
Identity & Packaging
Arcana

Arcana Tattoo is a fictional modern tattoo shop located in Philadelphia. The name means mysteries or secrets, connected to the shops theme of Tarot Cards and the mystic world. The tattoo experience is often connected to a personal journey of self expression and reflect the shop’s goal of welcoming women into the world of tattoos. Arcana is target towards women age 18-30 who are new to the world of tattoos. Also, market people who are looking for a more personalized tattoo experience rather than flash art.




Posters

Created variations of poster as the sale piece which will be places in varies location that will grabs people’s attention. To keep the posters unified with the other deliverables, but still have their own individualities. We experimented with the composition and the placements of the elements such as the stars, moon, constellaions, and clouds.
Aftercare Kit

To create more of an unboxing experience, the box features gold foiled sun and the interior of the box is covered in a moon pattern, giving the user something unique to look forward to each time the box is opened and used while still keeping it practical and true to it’s purpose of storage. The shape of the front and back reflect the shape of the sun and moon, further emphasizing the brand and the sides provide easier access the the product inside.

Bandana
Designed a bandana that people can wear purchased from the tattoo studio.
It shares the detailed elements that were used throughout the brand.
Credits
Worked in collaboration with Elinor Franklin and Victoria Millsap. 

©2025 Samantha Chung