Deliverables
Visual Merchandising
Origins
NY, New York
Designer
Cosme HK Baywall

Worked along side the manager of VM and store design to help design 2D graphics that will be on the baywall at the Cosme store in Hong Kong. The goal is to design the space that expresses Origins' brand story, spotlighting hero products and the key franchises. Further, creating a better navigation for consumers, and elevate brand presence in a retail environment.

3D Model: Charlie Vazquez
Render & Animation: Charlie Vazquez
2D Layouts: Samantha Chung










Product Mats





Vitrines





Credits
Role: Designer
Manager, Store Design & VM: Charlie Vazquez
Creative Director: Casey Maher
Executive Director: Sylvia Yang
Copywriter: Lisa Ferrandino
©2025 Samantha Chung